I’ve been getting a ton of credit card offers lately. It’s now to the point that I don’t even bother to send all the crap back in the business reply envelope – there’s just too many! My shredder is giving up the ghost and I’m now burning them because it is faster.

I’ve received offers at my current address that are co-addressed to businesses I worked at more than 10 years ago. I’ve moved more than five times.

The most interesting ones are these offers from Chase. First, if you recall the Chase-Manhattan Incident, where Chase imagined a credit card and then sued me when I refused to pay it, it’s amazing that they would offer me credit at all. But more interesting than this is that each of the offers is slightly different. They offer a slightly different rate, grace period, etc. It’s like they are experimenting with their marketing mix to see what will make customers take their offer. Even the phone numbers to call are different.

This entry was posted on Sunday, March 26th, 2006 at 14:25 and is filed under Social Commentary, What's Up?. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.